Here's a video stream of a panel I participated on at the OMMA Social conference. The panel was titled "Using Paid Media to Drive Earned Media", and has some essential advice for brands trying to use social media in their marketing mix. The bottom line message: nothing beats the viral engagement of social media for influencing consumers, but by itself, doesn't scale big enough or timely enough without support of paid media.
Video Stream: www.ustream.tv
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